Caroline Drucker just got back from the road to join DLD12. As Partner Marketing Manager at SoundCloud, Caroline is responsible for developing and aligning marketing strategies with any content, integration and brand partners utilising SoundCloud and its API. Having departed from a scene of early adopters in electronic music, Soundcloud became the social platform for audio sharing - ranging from Snoop Dogg's Tecno Euro Mixx to the sound of London's Southbank Skate Park. In this interview, she talks about her trip to the Valley, the sound of a Ford Mustang 65 and deep integration.
You can find the entire DLD12 Interview Series here.
SoundCloud was established in Berlin in 2007 by sound designer Alex Ljung and artist Eric Wahlforss. It is an audio platform that enables anyone to upload, record, promote and share their originally-created sounds across the web. By May 2010, SoundCloud announced it had one million subscribers. In January 2011, it was confirmed that SoundCloud had raised a $10 million Series B funding round from Union Square Venutres and Index Ventures. On June 15, 2011, SoundCloud announced they had 5 million registered users, and investments from Ashton Kutcher and Guy Oseary's A-Grade Fund. On January 23, 2012, SoundCloud announced at DLD12 that they had 10 million registered users.