Workshop Review Series: Augmented Reality Workshop & Best Practice

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The secret of Augmented Reality (AR) is, that it´s very easy to use. It gives the user a concrete image of an idea, is exciting and entertaining – the recipe for success.

Some companies already use AR for advertisement, for instance IKEA, LEGO, McDonald´s, Audi and more. The question is: What else can be realized? The technique makes it possible to create a new reality, a mixture between the material and digital world. A camera recognizes real world pictures and collimates them with virtual information – simply with smart phones or smart glasses.

Future questions of AR-publishment are inter alia the decision between programming vs. non-programming, online vs. offline and own app vs. app-browser. While the AR-technique will establish itself in the advertising strategies, these questions are going to be answered.

DLDw14 Conference – “Relevance!” – Munich, Germany, July 2014 © Robert Schlesinger

Photo: Robert Schlesinger

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Matthias Greiner