What are we looking for in a business idea? if it´s a bad one it´s often a good one. With some of our biggest success we where told it was a bad idea to invest!
They have to serve a big market and be a breakthrough in what is already exciting. "If the idea don´t seem crazy it´s not a breakthrough". The words of legendary Silicon Valley investor Ben Horowitz where big and memorable.
With him he had one of his companies Rap Genius, a website for crowdsource song writing. The three charming founders on stage told about the news of them now expanding into other segments than rap music and that you would also find the Bible, poetry and literature on their website being transformed.
"It´s not just about the text. It has to engage" was the message to all of us.