As a wake up call for day 2 of DLD, Michael Fertik, founder of Reputation.com explains PRISM and what the revelations of the broader data surveillance mean for us.
According to Fertik, the existence of programs like PRISM shouldn't be surprising, at least for Americans. It is a consequence of laws like FISA and the Patriot Act that have been passed in congress. So it is not surprising that there is a form of surveillance that can be authorized by the government, but the scale is as well as the possibility that there are backdoors built in web services that would allow the governement a direct access to the users data. If you aren't an American, it might be surprising that you've been signed up to US law and that you are being surveilled by US law.
Fertik says, data is the new oil, there's a huge market for personal data. So we have two options: Be a data serf or a data landlord. We have to come to a point where we own our data again. When using a service, we need to know, what the service knows about us and with whom and in which format it is sharing our data. And lastly, we need to be able to demand that this data is being deleted.
The success of Snapchat with 400 million snaps a day shows there is a huge market for private protection businesses can tap into instead of data mining.