Pre-sets and Post-sets: Poetics and Projections

Hans ulrich obrist

Hans Ulrich Obrist brings together a panel of technologists and artists who discuss pre-sets and post-sets.

Peter Arvai presents how Prezi uses images and spaces to make content and information more tangible. He calls this approach spacial editing and proves how useful this creative approach is by stating Prezi’s growth rate over the past couple of years, which has expanded the company over many countries.

David Toro and Solomon Chase from DIS Magazine talks about how they use commercial photogrpahy to look at “ideas and value systems, but rather than critique them, present them at their most heightened manifestations.” Tags and internet language is used to assemble often provocative images and films that disturb by applying the absurd combinations.

Joe Hyrkin from Issuu talks about how we use traditional content to distribute it across all kinds of digital outlets. Joe presents the platform Issuu that helps content find the reader rather than the other way around. “Content is king” he says “and we create an ecosystem where readers and users can dig deeper and deeper in the content that excites them in the digital world.”

Next Bernd Radig brings the scientific side of pre-sets and post-sets to the panel. The Professor of Informatics at Technische Universität in Munich presents a historical development in programming. He brings together art and science by saying it’s both about observing, analyzing and visualising the topic of interest.

More poetics and projections are explored through film presentations and discussions by the panel to end a full and inspirational day at DLD14.

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