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DLD Conference - DLD Berlin 17: 'Brave New Customer - Threat Or Thrill?' with Joern Leogrande, Torsten Ahlers, Jen Heazlewood moderated by Brian Morrissey
With the rise of big data, retail is taking a huge leap towards more personalization and targeted offerings. Traditi...
2017-10-26 12:30:00 +0200
2017-10-26 13:10:00 +0200
PT40M
http://s3.amazonaws.com/dldwebsite-production/archive_photos/302/small/bolle3.jpg?1509106605
Alt-Moabit 98, 10559 Berlin


Brave New Customer - Threat...


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BOLLE Festsäle, Kapelle
Alt-Moabit 98, 10559 Berlin

Brave New Customer - Threat Or Thrill?

With the rise of big data, retail is taking a huge leap towards more personalization and targeted offerings. Traditionally, customers have always been differentiated based on their preferences, age, gender, income bracket, interests, etc. In the data economy, granular data is much more available. Dynamic pricing in the travel market is already widely accepted and used by customers and retailers alike. Is personalization a service or a threat to the customer? Could personalization transform into discrimination? Torsten Ahlers (Otto Group Media), Jen Heazlewood (R/GA) and Jörn Leogrande (Wirecard) are going to discuss the question „Brave new customer- threat or thrill?“ with moderator Brian Morrissey (Digiday).

SPEAKERS

 mh 873434
Joern Leogrande
Wirecard AG
EVP Mobile Services
Wirecard AG
http://dld-conference.com/users/joern-leogrande
Aschheim
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Torsten ahlers f 3x4
Torsten Ahlers
Otto Group Media
CEO
Otto Group Media
http://dld-conference.com/users/torsten-ahlers
Hamburg
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Photo 3x4
Jen Heazlewood
R/GA
Creative Director, Head of Experience Design
R/GA
http://dld-conference.com/users/jen-heazlewood
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/jen-heazlewood/large/photo_quad.jpg
Brian morrissey 3x4 portrait
moderated by
Brian Morrissey
Digiday
Editor-in-Chief
Digiday
http://dld-conference.com/users/brian-morrissey
New York
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WATCH VIDEO

35:50

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