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From Acquisition to Advocacy: Leveraging Social & Search to Influence the ConsumerRetail Journey
Hosted by Taylor Malmsheimer, Senior Associate; L2
In this session, L2 will highlight key trends in the world of social, search, and influencers. The session will approach these channels through the lens of a consumer journey, helping retailers and brands understand how to leverage each channel to drive actions across all aspects of a traditional purchase funnel, from awareness and engagement to lower-funnel goals like conversion and advocacy.