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DLD Conference - DLD New York 17: ' From Acquisition to Advocacy: Leveraging Social & Search to Influence the ConsumerRetail Journey' with
Hosted by Taylor Malmsheimer, Senior Associate; L2<br> In this session, L2 will highlight key trends in the world of...
2017-05-12 14:45:00 -0400
2017-05-12 15:30:00 -0400
PT45M
http://s3.amazonaws.com/dldwebsite-production/archive_photos/264/small/DLDnyc17.jpeg?1486737576
22 W 38th Street, New York City, 10018


From Acquisition to Advocacy: Leveraging...


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Knotel, Knotel-Bryant
22 W 38th Street, New York City, 10018

From Acquisition to Advocacy: Leveraging Social & Search to Influence the ConsumerRetail Journey

Hosted by Taylor Malmsheimer, Senior Associate; L2
In this session, L2 will highlight key trends in the world of social, search, and influencers. The session will approach these channels through the lens of a consumer journey, helping retailers and brands understand how to leverage each channel to drive actions across all aspects of a traditional purchase funnel, from awareness and engagement to lower-funnel goals like conversion and advocacy.