Logout

Do you really want to logout?

Forgot Password

Email information
Please enter your email address and we will send you instructions to set a new password.

Choose / Confirm new Password

Choose / Confirm new Password

My DLD - Create Account


or
or

To link your Twitter account with your DLD profile, we need you to enter your DLD Email and Password. You only do this once.

Login Credentials

To link your Facebook account with your DLD profile, we need you to enter your DLD Email and Password. You only do this once.

Login Credentials
Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
DLD Conference - DLD15: 'Is the CMO the new CTO' with Eric Hippeau, Wes Nichols, Lynn Vojvodich
Marketers spend over $1 trillion annually to reach consumers worldwide. They play a crucial role in the modern econom...
2015-01-19 09:05:00 +0100
2015-01-19 09:50:00 +0100
PT45M
http://s3.amazonaws.com/dldwebsite-production/archive_photos/67/small/Past-conference-Teaser_DLD15_neuesDesign.jpg?1415618736
Prannerstraße 2, 80333 Munich, Germany
Next conference
NEW YORK
New York, 11-12 May

-
HVB Forum, Atrium
Prannerstraße 2, 80333 Munich, Germany

Is the CMO the new CTO

Marketers spend over $1 trillion annually to reach consumers worldwide. They play a crucial role in the modern economy. For decades, the marketing tools have been relatively stable and predictable: television, print, market research, merchandising, promotions, events and more. In recent years, technology has disrupted the marketing world like never before: web, digital media, streaming, social networks, mobile, messaging, programmatic, sponsored content, viral videos. A never-ending stream of new technology is being offered to marketers in a dizzying array of new platforms, devices, networks and content forms. Suddenly, the Chief Marketing Officers is buying more technology than their colleagues in the traditional Information Technology functions.

Are CMOs prepared for this dramatic change? Will their traditional network of agency consultants survive the tech onslaught? Should they be given the responsibility to develop the company’s consumer-facing applications and services? Should they become a publisher to feed to constant need for content in social media? Should the CMO become the CCO: the Chief CONSUMER Officer?

Intro & moderation by Eric Hippeau

SPEAKERS

Eric hippeau 3 4 5
Eric Hippeau
Lerer Hippeau Ventures
Managing Director
Lerer Hippeau Ventures
http://dld-conference.com/users/eric-hippeau
New York
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/eric-hippeau/large/Eric_Bio_Pic.jpg
Nichols wes 3x4 portrait
Wes Nichols
MarketShare
Co-Founder
MarketShare
http://dld-conference.com/users/wes-nichols
Pacific Palisades
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/wes-nichols/large/Nichols_Wes_Quadrat.jpg
Lynn vojvodich 3 4
Lynn Vojvodich
Salesforce
EVP & CMO
Salesforce
http://dld-conference.com/users/lynn-vojvodich
San Francisco
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/lynn-vojvodich/large/Lynn_Vojvodich_-bw.jpg


WATCH VIDEO


PHOTO GALLERY

NEWSLETTER