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Reconquer Brands, Music & Fans
- Unplugged Live Session
The power of music is ubiquitous. The key to success is to emotionalise brands with live entertainment and create authentic content and unique experiences for fans. Lars Bendix Düysen (Sony Music Brands | Live | Licensing), Nicole Lassak (Mast-Jägermeister SE) and musician Sham (Kaiser Franz Josef) share their insights on the benefits and possibilities of brand cooperations with moderator Ralph Simon (Mobilium Global Limited). The speakers will present their upcoming joint partnership campaign – followed by a live performance by Kaiser Franz Josef.