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Selling in an Omnichannel World: How Leader Retail Brands Are Meeting Evolving Consumer Demands
Presented by Evan Bakker, Senior Associate; L2
From its inception, digital has accelerated brand opportunities for always-on interactions and sales channels, but it’s taken a while for the retail industry and consumers to reach full omnichannel potential. In this session, we evaluate the core digital indicators in site and store integration, shipping and fulfillment, mobile enablement, and the retail organization.