HUBLOT or THE "ART OF FUSION"
"Hublot? A different way to progress" say those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. Hublot's reputation dates back three decades. During this era, it was the first Swiss watch luxury brand to fuse precious metals with less conventional materials such as natural rubber. This creative concept, known as the "Art of Fusion", combined with an original design, led to a veritable revolution in the watchmaking industry.
In 2004, Mr Jean-Claude Biver – one of few people to have genuinely left their mark on Swiss watchmaking – and Ricardo Guadalupe took over control of the brand and gave it tremendous momentum, leading to impressive growth. With the launch of the Big Bang, the multiple award winning chronograph with a contemporary and elegant design, the brand immediately started achieving records, awards and success.
After attaining almost a tenfold increase in turnover in four years, the brand opened a new high-tech manufacture on the shores of Lake Geneva: 6000 m2 dedicated to the creation of Hublot watches, the new UNICO movement, a column-wheel chronograph movement integrated into the dial side, dreamt up, developed and manufactured entirely by Hublot, in addition to watch complications such as tourbillons and minute repeaters.
Through its 4 Big Bang, King Power, Classic Fusion and Manufacture Parts collections, which house watch complications such as the tourbillon, minute repeater, split second, foudroyante, retrograde date and GMT, to name but a few, Hublot continues to write the story of the Art of Fusion; it does this by combining unusual materials such as Magic Gold (unscratchable 18K gold – a world first and exclusive to Hublot), King Gold (red gold with 5% of platinum, redder and more precious), carbon fibre, bright red ceramic (red: a world first), zirconium, tantalum, tungsten, hublonium (an alloy made from aluminium and magnesium), ceramics and titanium, with more traditional materials like gold, platinum, diamonds and precious stones.
The constancy and consistency of Hublot's development is as remarkable as the brand's need to keep turning received ideas on their heads, as illustrated by its marketing strategy: "Go where potential customers can be found". This approach made Jean-Claude Biver the first to make a luxury brand part of the world of football. In 2008, Hublot became "Official Timekeeper" of the European Championship. In 2010, the watchmaking firm became the historic first "Official Timekeeper" for FIFA and the next two football World Cups, just before becoming "Official Watch" and "Official Timekeeper" for Ferrari in 2012 - two master-strokes which offer Hublot exceptional visibility on a global scale.
The brand has also built up a family of champion ambassadors and prestigious partnerships with, for example, the world's fastest man, Usain Bolt, living legend Pelé, leading names in football, such as the clubs Bayern Munich, Paris Saint-Germain, Juventus and Ajax, and Falcao and José Mourinho, in basketball with championship winners Miami Heat and their captain Dwyane Wade and the Los Angeles Lakers and the legendary Kobe Bryant, and again in the world of music with Depeche Mode and Jay Z, as well as many more famous names.
The company is run by Jean-Claude Biver, Chairman, and Ricardo Guadalupe, CEO of Hublot.