Making travel social – is the idea spurring Lufthansa’s active participation in social media. Lufthansa’s Facebook page has won over more than 1.2 million fans with its first class editorial content. With more than 100,000 followers on foursquare Lufthansa is the most active “solomo” (social / location / mobile) airline worldwide.
Following the motto of “living on the badge,” Lufthansa invites you to check in: Blue Legends gives users the opportunity to virtually "check in” to Lufthansa lounges and flights through foursquare. This does not take the place of actually checking in for a Lufthansa flight, however. Lufthansa is the first airline worldwide to integrate all its flights as official foursquare venues. Passengers are rewarded with ranks and badges for regularly checking in virtually to Lufthansa sites. For example, users can become “Expert Pilots” on the routes they fly most frequently, besides becoming a foursquare mayor. Anyone who racks up more than 388,000 kilometers with Lufthansa will receive the “To the Moon” badge. Badge by badge, regular travelers who check in most frequently to Lufthansa venues can become true “legends of the skies”.