Frankfurt, Germany



Company: Lufthansa
Fields of operation: Business (non digital) Professional Service
Social Networks: Twitter, Facebook, YouTube, Instagram

At Lufthansa social media the main focus remains on traveling as a major source of inspiration for modern lifestyles. Lufthansa is a pioneer in the travel industry when it comes to utilizing and advancing new technology like 360° videos to advertise their campaigns on various social media channels.

Just in time for this year’s DLD conference, Lufthansa exclusively releases its newly developed 360° app as an Android preview (the Lufthansa 360° iOS app will be available shortly).

You can fully immerse yourself into Lufthansa’s newest destinations with VR technologies like Oculus Rift, Samsung Gear VR, or even the simplest form – Google Cardboards – and experience the new Business Class first hand, or witness modern storytelling with the short film “Love is a journey” that has been viewed by more than five million fans.

Visit to view the latest 360° videos or the successful #inspiredby #travel campaign which will soon be published again.

All participants of DLD16 are invited to visit the Lufthansa Lounge at DLD16 and enjoy the world’s first entertaining and interactive coffee powered by Ripples.

Lufthansa’s Facebook page has won nearly 2 million fans with its first-class editorial content. With more than 268,000 followers on Instagram, Lufthansa has also confirmed to be one of the top brands on the social network within the airline industry.

For more information about Lufthansa, please visit and