At Lufthansa social media it’s all about what role travel plays as an inspiring part of your life. In their latest social media campaign Lufthansa teamed up with VICE to capture inspirational travel stories targeted at a young audience. In 10 episodes Lufthansa wants to be the first airline carrier to tell inspiring travel stories by real people in a truly convincing, progressive and authentic way; leaving an indelible brand impression on the people who watch them.
Lufthansa is convinced that the young generation has a different concept of both travel and media consumption. Lufthansa recognizes that the new generation has a thirst for authentic, unchartered, shared, original travel adventures. However, in general, today most travel content is not living up to their expectations; Lufthansa aims to fill that void and cater to these new tastes. Also, the way people consume media is changing; the entire landscape is evolving as more people are connecting to content through digital, social, shareable platforms.
Find the new social media campaign #inspiredby #travel here www.lufthansa.com/inspiredby.
Lufthansa’s Facebook page has won over more than 1.5 million fans with its first-class editorial content. With more than 160,000 followers on foursquare Lufthansa is the most active “solomo” (social / location / mobile) airline worldwide.