inspiredby #dld14 is our mission for this year’s DLD!
On www.lufthansa.com/inspiredby-dld you find interviews with game-changers, thought-leaders and startup entrepreneurs talking about what inspires them, drives their work and makes them passionate – and not forgetting: What role travel plays as an inspiring part of their life. From the heart of the startup scene in Berlin to the conference stage of DLD14, get a glimpse how vibrant Germany is right now.
In their latest social media campaign Lufthansa teamed up with VICE to capture inspirational travel stories targeted at a young audience. In 10 episodes Lufthansa wants to be the first airline carrier to tell inspiring travel stories by real people in a truly convincing, progressive and authentic way; leaving an indelible brand impression on the people who watch them.
Lufthansa is convinced that the young generation has a different concept of both travel and media consumption. Lufthansa recognizes that the new generation has a thirst for authentic, unchartered, shared, original travel adventures. However, in general, today most travel content is not living up to their expectations; Lufthansa aims to fill that void and cater to these new tastes. Also, the way people consume media is changing; the entire landscape is evolving as more people are connecting to content through digital, social, shareable platforms.
Find the new social media campaign #inspiredby #travel here www.lufthansa.com/inspiredby.
Lufthansa’s Facebook page has won over more than 1.4 million fans with its first-class editorial content. With more than 160,000 followers on foursquare Lufthansa is the most active “solomo” (social / location / mobile) airline worldwide.
For more information about Lufthansa, please, visit www.lufthansa.com and group.lufthansa.com.
More social networks: Instagram, Youtube, Foursquare