Sanjiv Singh has been the Managing Director of LACOSTE / Yello Sport GmbH in Germany and Austria since 2010 – since September 2012 he is also in charge of Scandinavia and Eastern Europe. As an international subsidiary the Yello Sport GmbH drives sales and marketing activities in the territories of classical wholesale sales to multibrand stores, internet sales, retail operations in both full price and outlet price as well as all conventional and non-conventional local marketing executions and adaptations.
Sanjiv Singh was born on May 23rd 1971 and raised in Frankfurt am Main, Germany. In 1988 he took his A-Level exams at Gordonstoun School in Elgin, Scotland, and acquired the German Abitur in 1990. Singh then enrolled in the European Business School in Östrich-Winkel from where he graduated with an MBA in 1995 – having spent one semester at the ESC in Dijon, France, and one at the University of California at Berkley, USA. Singh is fluent in German, English, French and Spanish.
In 1995 Sanjiv Singh completed a trainee program at Hugo Boss in Metzingen and subsequently became Head of International Sales of BOSS GOLF. In 1999 he took the post as Executive Vice President for Tommy Hilfiger Tailored Clothing at the Strellson AG in Switzerland where he built up the division from scratch. Singh himself refers to this time as his “marking years in the fashion industry”. In 2005 Singh became International Sales Director of ESCADA AG. Before joining LACOSTE in 2010, Sanjiv Singh was the CEO of BÄUMLER AG.