Kevin is COO for China Youthology, a cultural innovation lab that offers provocative insights about Chinese youth and facilitates the use of insights to spark actions. There, Kevin leads business strategy & operations, and contributes as a Sr. Insights specialist.

Kevin is a contributing writer at Forbes.com, and in 2009 and 2010 Kevin (@kevinkclee) was named one of the top 25 Twitterers in China by AdAge China and China Law Blog.

Kevin writes genYchina.com, a well-regarded blog that discusses the changing interplay between technology, media and culture in China. He also reviews contemporary jazz music.

Before Youthology, Kevin was China Digital Media and Strategy Director for Ringier AG, an International media group. Leading various divisions, Kevin built and operated national web, ecommerce and mobile platforms in China.

Prior to 2011, Kevin sat on the Board of a contemporary art gallery in Beijing. He is also a frequent speaker at Youth Marketing and Digital Marketing conferences.

Kevin holds an MBA from Canada’s #1 business school, the Schulich School of Business, York University. Graduating Dean’s List Honours, he specializes in Strategic Management and Arts & Media Administration.