Sunil Mahdu is a software architect by profession who has spent the past two decades on an entrepreneurial quest driven mostly by his curiosity for knowledge, that has taken him around the world. He was part of a team that brought the idea and technology underpinnings for Single Sign On and Federated Identity and Access Management to global Fortune 1000 enterprises in the early 2000s. Later he went on to develop solutions in the complex domain of business policy management to help ease governance and compliance issues in large enterprises. Over the last few years he has focused his efforts on developing a transmedia marketing platform that uses storytelling, game design, social connections and what's relevant to like-minded people to change the way brands are marketed and advertised. Now he is taking the lessons he has learned in social-media and security to develop a next-generation solution that will reduce identity theft and fraud risk for consumers and enterprises all over the world.