Russian-born Yuli Ziv is the Founder & CEO of Style Coalition, a network of top fashion and beauty influencers in partnership with Hearst Digital Media. Style Coalition is responsible for the creation of the Fashion 2.0 Awards and social media campaigns for clients such as Lancôme, Microsoft and Starbucks.

Yuli is a world-renowned speaker on the topic of social media as it relates to the fashion industry. She organizes and leads the monthly Fashion 2.0 discussion panels and networking event series in NYC, bringing together more than 2,000 fashion and technology innovators. She is the author of Blogging Your Way To The Front Row, a contributor to Mashable, and has been featured numerous times in The New York Times, Wall Street Journal and Forbes.

Prior to founding her own ventures, Yuli spent seven years developing interactive online strategies as a Creative Director at leading digital agencies and networks. She holds a BA in Design of Visual Communications from Tel-Aviv University and an MFA in Computer Art from the School of Visual Arts New York.