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Dirk Schart
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RE'FLEKT GmbH
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Dirk Schart

Company: RE'FLEKT GmbH
Title: Head of PR & Marketing
Location: Munich, Germany
Fields of operation: Digital, Technology, Start-up
Twitter: DirkSchart



Dirk Schart is Head of PR and Marketing at RE’FLEKT GmbH, Europe’s leading Augmented and Virtual Reality Experts. With over 20 years of senior Marketing, Public Relations and Communications experience, Dirk has developed a portfolio that interconnects digital marketing and growth strategies with technology. Dirk is internationally recognised as a leading digital expert for Augmented and Virtual Reality and is a co-author of the top-rated AR book “Praxishandbuch Augmented Reality”. He is also a regular contributer and blogger for leading publications including T3N, TC World, WeAreAr and more.

His technical focus specialises in smart glasses and new digital solutions with an expert knowledge of intuitive user experiences for AR and VR. Dirk leads the joint Augmented Windows development for RE’FLEKT with Hyperloop Transportation Technologies (HTT) and holds the position of AR/VR HyperMaster at HTT.

Before joining RE’FLEKT, Dirk worked in the aerospace and finance sectors for companies including Allianz and the Swiss airline, SkyWork. During his time at Skywork he was recognised for his award winning internal and change communication strategy “connect and climb” during its fast growth phase. Dirk holds degrees in communication science, business administration and marketing and is a Certified Scrum Master.



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