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Donata Hopfen has acted as managing director of BILD GmbH & Co KG since January 2010. She has also been a member of BILD Group’s management board since May 2011. She is responsible for the digital activities of the BILD brand, including BILD.de and BILDmobil as well as all BILD apps on smartphones, tablets and televisions. Donata Hopfen has been active in different positions at Axel Springer AG since 2003. From 2003-2006 she worked as assistant to the executive board and head of business development and product management at Bild.T-Online. From 2006-2009 she worked as head of business development in the electronic media department at Axel Springer AG. After completing degrees in European business administration, the Hamburg native worked for three years as a consultant in Strategy Practice at Accenture.