Florian Heinemann
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Project A Ventures
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Florian Heinemann

Florian Heinemann

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Florian Heinemann
Company: Project A Ventures
Managing Director/Co-Founder
Location: Berlin, Germany
Fields of operation: Investor, Digital, Technology

Florian Heinemann is co-founder and managing director of a Project A Ventures, where he is responsible for the areas of marketing, CRM and business intelligence.

Before co-founding Project A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved in TopTarif, eDarling, and Zalando/Bigfoot. Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). Moreover, he has been an investor/business angel in more than 40 startups.

Florian holds a doctorate’s degree in innovation management/entrepreneurship from RWTH Aachen University and a master's degree in business administration from WHU Koblenz. During his studies, he was a fellow of Deutsche Studienstiftung (German National Academic Foundation).