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Director Media and Communication and Spokesman of the Municipality of Tel Aviv-Yafo since 2011. In this capacity, responsible for formulating and implementing the strategy of marketing and media, new media management, media relations, advertising and public relations of the urban activity and about its leader. Previously Gideon Schmerling served as head of the national information of Israel's Government and Prime Minister spokesperson (2010-2011). Therefor his area of responsibility included media and promotional advice to the Prime Minister as well as managing the national information, communication, management, PR and media relations in the Israeli and foreign media.