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Hildegard has a strong international background in global marketing, branding and communication as well as product strategy. Having studied business science Hildegard also holds an MBA (London). She started her career with Unilever where she held various positions in product and international brand management in several countries and finally moved on to the luxury goods business of Calvin Klein at Unilever.
Entering the BMW Group in 1998 she was in charge of the MINI relaunch and global brand management which is still considered an iconic brand case. From 2010 until May 2016 she was responsible for the worldwide product management for BMW. Since June 2016 she is heading the newly created division Brand BMW, which encompasses product management, brand management and marketing services.