Jeff Jarvis, author of What Would Google Do?, blogs about media and news at Buzzmachine.com and writes the new media column in the Guardian. He is currently director of interactive journalism at the City University of New York Graduate School of Journalism. He is consulting editor of Daylife and has been an adviser to the Guardian, Sky.com, Burda, and Publish2. Earlier, he was president and creative director of Advance.net, the online arm of Advance Publications; creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; and a columnist on the San Francisco Examiner.