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Jessica Weiß is one of the authors of the fashion blog LesMads that spins all around fashion, lifestyle, photography and art. Since 2007, the 24-year-old fashion-victim blogs 24/7: From her office in Germany's style-capital Berlin, from freshly discovered shops, from her home or from the latest fashion-shows in Milan, London or Stockholm. During her studies of marketing communication, Essen-born Jessica founded the weblog feinsinn.blogspot.com together with Julia Knolle before starting up LesMads. This year, LesMads has won the renowned "Lead Award", rated by the committee as "best weblog 2010".