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John Elton
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Greycroft
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John Elton

John Elton

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John Elton

John Elton
Company: Greycroft
Title: Partner
Location: New York, United States
Fields of operation: Finance, Digital, Technology

John is a Partner at Greycroft Partners and is based in the firm’s NYC office.


Prior to Greycroft, John was a Partner at iNovia Capital for six years. While there, he worked with Greycroft on eight co-investments including: Babble (acquired by Disney), Collective, OggiFinogi (acquired by Collective), Vizu (acquired by Neilsen.) and WorkFusion. John also led the firm’s investments in TripleLift, Chango, BeyondtheRack, and Lenddo.


John was part of the early NYC startup community starting at 24/7 Media where he worked in Strategic Planning and later ran marketing for two of its products. Afterwards, at Turnstone Capital, John advised dMarc Broadcasting on its first round of institutional financing as well as an acquisition prior to its sale to Google. John started his career at Veronis Suhler Stevenson an investment firm focused on the media and communications industries.


John holds a MBA from New York University with a dual specialization in Finance and Marketing and a BA Degree in Economics from Lehigh University. John is married with three kids and lives in the wilds of Westchester.


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