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Laura is Managing Director of WPP’s Government & Public Sector Practice. The Practice applies the capability of WPP - the world leader in marketing communications - to solve policy challenges.
Laura advises governments globally on behaviour change, digital government and citizen engagement. She works with public sector communication leaders on strategy, innovation, global best practice and capability development. She leads the Practice's regional teams in Beirut, Brussels, London, Nairobi, Singapore and Sydney.
Laura is author of ‘me.gov: The Next Generation of Digital Public Services.' She is part of WPP’s faculty teaching communications for behaviour change at the Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy, National University of Singapore.
Laura has spent her career at the intersection of public policy and communication. She spent several years as a UK public servant in London and Brussels, and has worked as a journalist in Russia and for an NGO in Germany. She is Chair of Governors of an inner city primary school in London. Laura has an undergraduate degree from the University of Oxford and a postgraduate degree in Economics from University College London.