Marcus Tober is founder and CTO of Searchmetrics GmbH and is responsible for the units software development, product development and SEO Services. Marcus Tober studied computer science in Berlin and achieved a lot of knowledge about search engines already during his academic studies. Today he is one of the leading German SEO specialists and speaker on many international conferences. Searchmetrics GmbH nowadays is one of the most successful suppliers of software for search- and social analytics worldwide. International companies like eBay, Lufthansa, Siemens, Symantec, Virgin, Sony and Warner Music are among Searchmetric’s clients.