Mark Read is WPP’s Director of Strategy and CEO of WPP Digital. He has been a member of the Board of WPP since 2006. Mark's responsibilities include the development of WPP's strategy, its relationship with key clients and enhancing cooperation across the Group. His primary focus as CEO of WPP Digital is strengthening the Group's digital capabilities across all WPP's operating companies, developing its technology capabilities and building strong relationships with key partners in the digital technology industry. WPP Digital encompasses an agency group, including BLUE, Blue State Digital, iconmobile (49%), Quasar, Schematic and Syzygy (29%) as well as the technology companies, 24/7 Real Media and The Media Innovation Group. In addition, WPP Digital holds the Group's investments in leading technology companies including Buddy Media, eCommera, JumpTap, Say Media, Visible World, Wild Tangent. Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London. Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas for clients such as Universal, Viacom and the BBC. He subsequently founded and developed the company WebRewards in the UK. He has a degree in Economics from Trinity College, Cambridge University, was a Henry Fellow at Harvard University and has an MBA from INSEAD.
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