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Markus is a Digital Partner and heads up the Berlin Studio of McKinsey Digital Labs. He is an experienced digital entrepreneur and manager that has been involved in building and running some of Germany's most successful digital startups. He has a business background but has also been programming. With over 16 years experience in executive roles, Markus has built and run organizations with 700+ people ranging from fast growth periods but also turnaround situations. His focus has been on building great customer value propositions and constantly improving them based on a sound setup of metrics. His second focus is the buildup and improvement of digital organizations particularly around agile and design thinking. He has personally introduce agile in companies and understands what it takes to make an organization agile from a management perspective.