Martin Nisenholtz is a Senior Advisor for The New York Times Company and an Adjunct Professor at the Columbia Journalism School. He was the Times Company’s Chief Digital Officer for many years, and was the founding leader for nytimes.com and Chief Executive of New York Times Digital. Martin currently serves on the boards of Yellow Media (TOR:YLO), Exelate and Sulia. He founded the Online Publishers Association in 2002 and serves on the OPA board. In 1983, Martin founded the Interactive Marketing Group (IMG) at Ogilvy & Mather. IMG was the first digital agency at a major US advertising firm.