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Location: Stockholm, Sweden
Fields of operation: Media, Start-up
Founder & private investor. CEO and co-founder of Stardoll, an online gaming co for teen and tween girls. Investor in Fishbrain, NaturalCycles, Euroflorist, Karma, Teamtailor, Sportamore & Dustin Group. Board member of listed co's Avanza Group, Dustin Group & Sportamore. Prior to Stardoll, founded online DVD rental company Boxman and merged it 2005 with U.K-based Lovefilm, now Amazon. One of the original European founders of E*TRADE Financial from 1998 to 2002.