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Menno Van Dijk
Menno co-founded and is currently leading the international post-graduate school for creative leadership: THNK. For 22 years, Menno worked at McKinsey & Company, for the last 9 years as a senior partner (Director). His focus has been on growth and innovation. He was leading McKinsey’s European Media practice for 7 years. Almost all of his work focused on the transition to digital and online and on capturing new growth opportunities in this space. He also worked extensively with creative firms - in design, architecture and advertising - on co-creation and creative strategies. Three years ago he founded the company NMIncite - the first ever JV between McKinsey and a third party (Nielsen). NM Incite helps business harness the potential of social media intelligence to drive business performance. It provides tools and processes to analyze social media, act on the insights and engage with consumers. NMIncite is now active in 23 countries. Menno worked and lived with his family in the Netherlands, Australia and South Africa and conducted projects in most European countries, the US, Australia, South Africa, India and China. Menno van Dijk has a MSc in Physics from State University in Leiden, Netherlands and an MBA with Distinction from INSEAD, France.