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Berlin School of Creative Leadership
Company: Berlin School of Creative Leadership
Location: Zürich, Switzerland
Fields of operation: Art, Design, Culture, Education
Michael started copywriting at Young & Rubicam in 1968 and became creative director at Ogilvy & Mather, both in Frankfurt. In 1972 he co-founded TBWA Frankfurt and Lürzer, and Conrad Frankfurt 1975 which eventually merged into Michael Conrad & Leo Burnett in 1982. In 1986 he was appointed President and CCO of Leo Burnett International, working out of Chicago and was later named CCO and Vice-Chairman of Leo Burnett Worldwide Inc in 1996. Michael retired in 2003, yet co-founded the non-profit „Berlin School of Creative Leadership“ which opened its doors in 2006. He now serves as its President. Michael lives in Zurich with his wife Helga.