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Pia Erkinheimo joint Fingertip, a Finnish-origin b2b app provider for organisations in crowdsourced decision-making, as an angel investor and business development in Fall 2015. Before that she worked for almost 3 years at DIGILE, The Finnish Strategic Centre for Science, Technology and Innovation in Internet Economy as Head of Crowds and Communities. She is a member of FiBAN, Finnish Business Angels Network and contributing currently to 7 start-ups as either as an advisory board member or an investor. A prior to this, Pia worked five years for Nokia, e.g. as Head of Innovation Crowdsourcing and at Nokia Strategy, and before that at Capgemini as Senior Consultant in M&A and human capital management. The European Commission has used her R&D&I expertise and as a Rapporteur of the OISPG, Open Innovation Strategy and Policy Group. Pia joined the internet-economy as a student in turn of the millennium when she worked in several SMEs in multimedia eLearning and mixed reality industries.