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As Director Brand Strategy Robin Ruschke joined the Sixt team in 2014. He reports to Erich Sixt and is responsible for the Sixt Brand Strategy, Corporate Marketing Development, Advertising and Internal Communications.
Before working for Sixt, Robin had been Head of Interactive Marketing Communications at AUDI AG. Between 2002 and 2010 he worked for the advertising agencies Jung von Matt, Springer & Jacoby and Serviceplan, where he led many automotive projects including projects with BMW.
Robin studied Marketing Management in the UK and did his MBA at the INSEAD Business School in Singapore and in France. Spending time abroad he enjoyed to learn about and from other cultures. Robin is what you would call a “petrol head” and when not discussing marketing- or car-related topics you will most likely find him on top of any nearby mountain skiing. Robin is 36 years old and married.