CuteCircuit is a fashion company based in London that designs amazing interactive fashion. CuteCircuit is a pioneer in the field of wearable technology and has introduced many ground breaking ideas to the world of fashion by creating new beauty and functionality through the use of smart textiles and micro-electronics. Founded in 2004, CuteCircuit is the first fashion company to create haute couture with LED illumination worn by stars on the red carpet and was also the first to sell illuminated fashion using LEDs in leading stores like Selfridges.

All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz. Francesca’s early career began as designer for Valentino in Italy. Ryan is formally trained as an artist, anthropologist and ultimately Interaction Designer focusing on Wearable Technology and holds patents and patents pending for wearable technologies.

CuteCircuit designs frequently include digital technology or interactive capabilities that give the garments and the people that wear them abilities beyond traditional fashion. The CuteCircuit product line includes the Prêt-a- Porter Collection, the Haute Couture Collection and special designs for unique performances by Katy Perry, U2 360° Tour, and Laura Pausini World Tour 2012.