Sam Glassenberg has spent his career at the intersection of film and video games - across a range of disciplines spanning art, engineering, and management.
Sam began his career in the art department at LucasArts, a division of LucasFilm, where he created several video games for PlayStation2 and the original Xbox. These were first titles in history to take assets from a film in-production (Star Wars: Episode II) and incorporate them into a console game.
Twelve years later, as CEO of Funtactix, his studio was the first to take assets from a film in production, “Rango”, and incorporate them into a browser-based game, Rango: The World, accessible by hundreds of millions of devices.
Since Sam joined the company in 2008, Funtactix has pioneered the business of social games for major box office films. He has led the Tel-Aviv-based company through the opening of two U.S. offices in New York and Los Angeles and has driven partnerships with leading Hollywood studios, such as Paramount and Lionsgate, to create a new genre of authentic and successful movie-based games on social networks and mobile devices. In 2011, Funtactix released the first movie-based game on Facebook, Mission:Impossible – The Game, followed by The Hunger Games Adventures in 2012.
Before Funtactix, Sam managed the DirectX Graphics group at Microsoft. At Microsoft, Sam led a team focused on bringing film-quality graphics and effects to every consumer gaming PC. A core element of the Windows and Xbox gaming ecosystem, the DirectX platform is used by all games to create high-quality visuals, inspired by film special effects.