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Sam Handy
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adidas AG
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Sam Handy

Company: adidas AG
Title: VP Design / adidas football
Fields of operation: Art, Design, Culture, Life & Health




Sam Handy is a British born Creative Director and Designer, currently Vice President of Design for adidas Football.
In 2002, Sam began working at british streetwear brand maharishi where he was a member of the core team curating and publishing the DPM encyclopedia of camouflage. He then worked as head designer on menswear ranges.
In 2009 he joined the adidas originals brand in Herzogenaurach Germany as head of footwear design, working on the relaunches of iconic products Stan Smith, Superstar and most recently as designer of the ZX Flux and NMD. Since 2015, Sam has taken the creative lead of adidas football, working with the brands innovation and global design teams to ensure that the legacy and lead in football footwear and apparel is continued into the future.



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