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Title: Director, Business and Marketing Strategy for Wearable Tech in Fashion
Location: San Francisco, United States
Fields of operation: Digital, Technology
Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager. Leveraging her vast and proven marketing experience within the technology sector, she quickly began to transform B2B Marketing within Intel. She was then chartered to drive Intel’s Consumer Marketing Strategy group in which she led Intel’s focus on the Masterbrand, Intel, and the launch of the award winning campaign “Sponsors of Tomorrow”. Recently, she was focused on launching Intel’s first smartphone and Android-based tablets. In this role, she trail blazed efforts on advocacy marketing, which garnered several accolades including the 2013 Marketers that Matter award sponsored by the Wall Street Journal and Sage Group. Currently, she has been chartered to drive Intel’s Wearable Business Development Strategy within the Fashion vertical. She has been a vocal voice on driving the convergence between fashion and technology. Intel announced earlier this year their partnership with Barneys New York, Council of Fashion Designers of America and Opening Ceremony. She has been recipient of several accolades: 2013 Marketers that Matter, Cannes Lions, David Ogilvy, Effie, Addy Awards, etc., including Intel’s Achievement Award. Prior to Intel, Lopez worked at Macromedia as Sr. Director for Macromedia. Preceding Macromedia, Lopez served as Marketing Manager with Computer Associates. She brings over 17 years of experience in marketing within the technology and fashion sector. Her tenacity to deliver impact extends beyond the walls of Intel. Sandra is a member of the Hispanic Association on Corporate Responsibility: Corporate Executive Forum. A program that provides the most senior Hispanic corporate executives at *Fortune 500* a forum to discuss business issues, challenges, solutions, as well as provide mentorship for the generation that follows.