Scott is a Professor of Marketing at NYU Stern and the founder of L2, a think tank for digital innovation. Before joining the faculty of Stern, Scott founded several firms including Firebrand Partners, Prophet Brand Strategy and Red Envelope. He has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer and Berkeley’s Haas School of Business and was elected to the World Economic Forum's "Global Leaders of Tomorrow." Scott received a BA from UCLA and MBA from Berkeley's Haas School of Business.