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Location: Helsinki, Finland
Fields of operation: Digital, Technology, Entertainment
Timo Soininen currently is CEO of Sunduka, a privately owned mobile software company based in Helsinki, Finland. We operate in the rapidly growing field of mobile communications, media and engagement marketing. Before, he was the CEO of Sulake Corporation, an interactive entertainment company also based in Helsinki. Sulake is specialized in massively multiplayer online games (MMOGs) and online communities. The company provides games that are community-driven, non-violent and easy to access and play. Currently Sulake employs around 225 people and operates in 17 countries: Australia, Canada, China, Denmark, Finland, France, Germany, Italy, Japan, the Netherlands, Norway, Singapore, Spain, Sweden, Switzerland, UK and USA. Sulake's top brand franchise, Habbo Hotel, is an online game environment designed for teens and has become one of the most popular and fastest growing teen websites in the world. To date, over 41 million Habbo characters have been created, with over 5,4 million unique users visiting Habbo Hotel each month. Mr. Soininen was appointed CEO of Sulake in August 2001. Prior to this, he worked for online recruitment company StepStone as Marketing Director for Finland and Sweden. Soininen has over ten years' experience and a proven track record from senior posts in consumer and B2B marketing functions for international brand companies (StepStone Ltd., United Biscuits Ltd./Fazer Biscuits Ltd., SCA Mölnlycke). Soininen holds a M.Sc. (Econ.) degree in Marketing from Helsinki School of Economics. I am an international digital growth executive with strong concept building and monetization background and special skills in creating innovative growth strategies, plans and building international team to reach ambitious targets. In my previous role I built Sulake and Habbo from a start-up to an international online social games company with over 275 million registered users, 350 employees and 56.2M€ of revenue. In addition to my strong online games and social networking experience, I have a versatile international background in sales, marketing and senior executive positions in fast moving consumer goods, B2B services and mobile services. I have also been active player in the Finnish start-up scene and served in the board of Startup Sauna and Slush conference and few startups. I am currently the CEO and co-founder of a new Helsinki based mobile games company Small Giant Games. (www.smallginatgames.com)