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Title: VP, Global Brand and Category
Location: Beaverton, United States
Fields of operation: Other
Trevor Edwards leads the company¹s major category business units, which drive 75 percent of the Nike brand¹s future growth, including: Basketball, Football (Soccer), Men¹s Training, Running, Sportswear, and Women¹s Training, as well as the Jordan Brand. Under Edward¹s leadership, his team is responsible for growing the business by creating and bringing premium consumer experiences to market through innovative products, strong brand connections and elevated retail experiences. In addition, he is responsible for Nike¹s global brand strategy and oversees all brand management functions, including consumer connections, sports marketing, brand design, public relations and retail marketing. Edwards joined Nike in 1992 as a Regional Marketing Manager and has held senior marketing positions in the Americas, the Europe/Middle East/Africa region, the U.S. and Global Brand Management. He was named a top business innovator by a leading publication in 2006.