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Yonca is Chief Marketing Officer of Europe, Middle East and Africa (EMEA) for Google.
Since joining over a decade ago, she‘s helped open offices in Poland, Turkey, Russia and Greece, cofounded the Google Cultural Institute, and has grown her remit to teams in 35 countries, overseeing everything from hardware to consumer apps to ads platforms.
She has worked on promoting digital skills, particularly amongst women and refugees, and is behind the initiative for training three million individuals and businesses in digital skills across Europe and Africa - for which Google received an award from the European Commission.
Prior to Google she spent fours year at Yahoo!, and just under a decade at Unilever. She also is a Non-Executive Director of the Heineken Supervisory Board, a member of the Global Leadership Council for The Brookings Institution, a member of the Digital Advisory Board to the Natural History Museum, a member of the Accelerate Her Advisory Board of Founders Forum, and a fellow of the Marketing Society. Yonca lives with her two daughters in London, and is an expert tarot card reader, an olive oil connoisseur, and has entire closet full of Burning Man attire.