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DLDwomen14 - 21st Century Branding - From Heritage to Digital (Phair, Duma, Missoni)
https://i.ytimg.com/vi/BQd123R5EQw/hqdefault.jpg
PT30M55S
2014-07-21 15:01:20 UTC
https://www.youtube.com/watch?v=BQd123R5EQw
https://www.youtube.com/embed/BQd123R5EQw
Moderated by InStyle Editor-in-Chief Annette Weber, this panel explores various successful branding methods created through the use of digital platforms. President of THE OUTNET.COM, Stephanie Phair has helped redefine the online shopping landscape, and in particular, how designer brands can be presented on a discount site in a way that maintains their luxe look and feel. Brand ambassador, Margherita Missoni successfully communicates the uniqueness and heritage of the traditional Maison Missoni. Miroslava Duma has become a mega brand herself and delivers lifestyle and fashion content via her site Buro 24/7. Unique approaches that have one common objective: Building strong brands! DLD (Digital-Life-Design) is a global network on innovation, digitization, science and culture which connects business, creative and social leaders, opinion-formers and influencers for crossover conversation and inspiration. Visit our Website: http://www.dld-conference.com/ Follow us on Twitter: https://twitter.com/DLDConference Check our Facebook: https://www.facebook.com/DLDconference

4264 Views

Moderated by InStyle Editor-in-Chief Annette Weber, this panel explores various successful branding methods created through the use of digital platforms. President of THE OUTNET.COM, Stephanie Phair has helped redefine the online shopping landscape, and in particular, how designer brands can be presented on a discount site in a way that maintains their luxe look and feel. Brand ambassador, Margherita Missoni successfully communicates the uniqueness and heritage of the traditional Maison Missoni. Miroslava Duma has become a mega brand herself and delivers lifestyle and fashion content via her site Buro 24/7. Unique approaches that have one common objective: Building strong brands!

SPEAKERS

Miroslava duma 3x4 portrait
Miroslava Duma
Buro 24/7
Founder & Editor
Buro 24/7
http://dld-conference.com/users/miroslava-duma
Moscow
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/miroslava-duma/large/Miroslava-Duma_Quadrat.jpg
Margherita missoni 3x4 portrait
Margherita Maccapani Missoni
MISSONI
Brand Ambassador
MISSONI
http://dld-conference.com/users/margherita-maccapani-missoni
Sumirago (VA)
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/margherita-maccapani-missoni/large/Margherita-Missoni_Quadrat.jpg
Stephanie phair 3x4 portrait
Stephanie Phair
THE OUTNET.COM
President
THE OUTNET.COM
http://dld-conference.com/users/stephanie-phair
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/stephanie-phair/large/Stephanie-Phair_Quadrat.jpg
7556315682 1a56dc402e b
Moderated by
Annette Weber
InStyle
Editor in Chief
InStyle
http://dld-conference.com/users/annette-weber
Munich
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/annette-weber/large/AnetteWeber_-_bw.jpg


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