Augmented Reality (AR) is a type of computer vision technology that uses cameras to recognize real world images, objects, and environments and then superimposes virtual information onto the camera feed of a smart phone or on smart glasses.
AR turns your devices into lenses for adding video, audio, 2-D content, 3-D content, and location-based information onto nearly anything in the real world. As devices become more advanced, Augmented Reality will become the new user interface of our everyday lives.
From location-based services to maintenance applications for complex machines, practically anything is feasible. Big brands like IKEA, Audi, LEGO and McDonald’s rely on the Metaio technology to come up with great AR experiences such as service and maintenance applications using AR to visualize complex processes, enhancing sustainability reports or offering AR manuals to their consumers. The IKEA Catalog App 2014, for example places virtual furniture directly into our living environments and provokes educated purchasing decisions by customers. With the latest 3-D cameras in mobile devices, Augmented Shopping is becoming a reality: We will be able to test virtually how clothes would look before we order them and much, much more.
In this workshop Anett Gläsel-Maslov and Matthias Greiner will give you insights into how Augmented Reality technology actually works. They’ll also provide an overview about existing applications in areas ranging from marketing to games. Last but not least they want to show how you could easily create AR experiences yourself within minutes with the Metaio Creator Software.
Requierements: If possible bring your own laptops and please download the Metaio Creator for free before the workshop starts.