Laszuk is head of marketing at Jawbone. She's here today to talk about Up. A system to improve your sense of well-being, which Steffi Czerny says she is already addicted to. Up is a band around your wrist, an App on your smartphone and data analysis in the cloud. It measures how much you move every day, how much you sleep, how deep that sleep is and your eating. These factors are then analysed to see how they interact to give you a sense of well-being.
"Up is about keeping track and improving," says Laszuk. For instance, by analysing your sleep cycle, the wristband can vibrate during your light sleep so you wake up feeling less groggy.