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21st Century Branding - From Heritage to Digital
Moderated by InStyle Editor-in-Chief Annette Weber, this panel explores various successful branding methods created through the use of digital platforms. President of THE OUTNET.COM, Stephanie Phair has helped redefine the online shopping landscape, and in particular, how designer brands can be presented on a discount site in a way that maintains their luxe look and feel. Brand ambassador, Margherita Missoni successfully communicates the uniqueness and heritage of the traditional Maison Missoni. Miroslava Duma has become a mega brand herself and delivers lifestyle and fashion content via her site Buro 24/7. Unique approaches that have one common objective: Building strong brands!