Logout

Do you really want to logout?

Forgot Password

Email information
Please enter your email address and we will send you instructions to set a new password.

Choose / Confirm new Password

Choose / Confirm new Password
DLD Conference - DLD14: 'Customers Included' with Mark Hurst
Why can't some companies manage to give customers what they want? Drawing on case studies from his new book, Mark Hur...
2014-01-20 15:30:00 +0100
2014-01-20 15:40:00 +0100
PT10M
https://s3.amazonaws.com/dldwebsite-production/archive_photos/29/small/Past-conference-Teaser_DLD14.jpg?1401196291
Prannerstraße 2, 80333 Munich, Germany


Customers Included


-
HVB Forum, Maxsaal
Prannerstraße 2, 80333 Munich, Germany

Customers Included

Why can't some companies manage to give customers what they want? Drawing on case studies from his new book, Mark Hurst describes how "listening to your customers" is often misunderstood, if not ignored outright. Case studies include a well-intentioned innovation that failed spectacularly, and a major corporate initiative that wasted hundreds of millions of dollars, all because customers were not properly included in the design and strategy process. In response, Hurst suggests an easy remedy.

SPEAKERS

Mark hurst 3x4 portrait
Mark Hurst
Creative Good
Founder & CEO
Creative Good
https://dld-conference.com/users/mark-hurst
New York
https://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/mark-hurst/large/02.Mark_Hurst_square_headshot.jpg


WATCH VIDEO

10:00

PHOTO GALLERY