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Digital IQ Index®: Luxury
The newfound accessibility to luxury brands is fundamentally altering consumer expectations and forcing brands to reimagine a purchase path previously reliant on perceived exclusivity and personal service.
As affluent consumers embrace e-commerce, and digital’s influence over in-store sales rapidly increases, digital competence is increasingly imperative for luxury brands.
This session will draw from the key findings of our Digital IQ Indexes® across the Beauty, Fashion, Watches & Jewelry, and Specialty Retail sectors.