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DLDNYC L2 ACADEMY
Don’t miss out on this exclusive opportunity!
Apart from stimulating discussions and unique matchmaking opportunities, DLD has partnered with L2 to offer a series of intensive lectures focused on the trends and issues impacting brands in the digital era.
L2 is a business intelligence firm that benchmarks the digital performance of brands, advising CEO/CMOs of some of the world’s largest consumer firms including P&G, Unilever, Carrefour, Nike, Samsung, and Chanel.
These sessions will provide you with insights into platforms and best practices for consumer brands to excel in digital. Access is included in your DLD NYC pass.
Please register as soon as possible as sessions fill up quickly and seats at Knotel are limited.
2.00 - 2.45 pm
Selling in an Omnichannel World: How Leader Retail Brands Are Meeting Evolving Consumer Demands
Presented by Evan Bakker, Senior Associate; L2
From its inception, digital has accelerated brand opportunities for always-on interactions and sales channels, but it’s taken a while for the retail industry and consumers to reach full omnichannel potential. In this session, we evaluate the core digital indicators in site and store integration, shipping and fulfillment, mobile enablement, and the retail organization.
2.45 - 3.30 pm
From Acquisition to Advocacy: Leveraging Social & Search to Influence the ConsumerRetail Journey
Hosted by Taylor Malmsheimer, Senior Associate; L2
In this session, L2 will highlight key trends in the world of social, search, and influencers. The session will approach these channels through the lens of a consumer journey, helping retailers and brands understand how to leverage each channel to drive actions across all aspects of a traditional purchase funnel, from awareness and engagement to lower-funnel goals like conversion and advocacy.
3.30 - 4.15 pm
Digital IQ Index
Hosted by Harrison Lewin, Associate Director, Client Strategy; L2
Identify key data insights and case studies from L2’s Digital IQ Indexes® across the Activewear, Specialty Retail, and other Retail Sectors.
4.15 - 5.00 pm
Winning In China
Presented by Danielle Bailey, Head of APAC Research; L2
L2 will provide the keys to navigating China’s dynamic and fragmented, yet highly connected digital landscape with a focus on proven social, e-commerce and digital marketing strategies. Attendees will leave with a better understanding of how to bridge the gap between global headquarters, Chinese business units, strategy setting, and execution.