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DLD Conference - DLDwomen14: 'Ingenious Marketing' with Regine Sixt
The younger generation doesn't want to own a car but only wants access. Also, mixed mobility is common: they combine ...
2014-07-21 13:05:00 +0200
2014-07-21 13:25:00 +0200
PT20M
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Prinzregentenstraße 1, 80538 Munich, Germany


Ingenious Marketing


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Haus der Kunst, Conference Stage
Prinzregentenstraße 1, 80538 Munich, Germany

Ingenious Marketing

The younger generation doesn't want to own a car but only wants access. Also, mixed mobility is common: they combine public transport, bicycles and cars. Regine Sixt and Paul Sahner talk about implemented strategies to respond to changed consumer preferences. With DriveNow - a partnership between BMW and Sixt to do car sharing – a new concept is established. In the context of DLDwoman they touch upon topics concerning the specifics of female career and leadership. Regine Sixt gives inter alia insights in the differences between men and women in leadership roles, employee´s Work-Life-Balance and female career possibilities. It´s all about the question: “What drives you?”.

SPEAKERS

7549955176 8d050c0c8e b
Regine Sixt
Sixt SE
Senior Executive Vice President
Sixt SE
https://dld-conference.com/users/regine-sixt
Pullach
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WATCH VIDEO

24:39

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