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The younger generation doesn't want to own a car but only wants access. Also, mixed mobility is common: they combine public transport, bicycles and cars. Regine Sixt and Paul Sahner talk about implemented strategies to respond to changed consumer preferences. With DriveNow - a partnership between BMW and Sixt to do car sharing – a new concept is established. In the context of DLDwoman they touch upon topics concerning the specifics of female career and leadership. Regine Sixt gives inter alia insights in the differences between men and women in leadership roles, employee´s Work-Life-Balance and female career possibilities. It´s all about the question: “What drives you?”.